Eataly
The market, made shoppable. Same restraint and warmth — now with an unmistakable path to purchase on every screen. Seven screens, mobile-first, on the locked Brown-and-Beige system.
Start with the homepage — the screen that was converting zero mobile sessions.
1
Homepage
Shoppable hero, bestsellers above the fold, Shop-by-Intent entries.
Fixes: zero shoppable content up top; trust copy that looked like a button.
Open homepage 2
Collection
Collection
Sticky filters, denser grid, load-more instead of numbered pages.
Fixes: pagination absorbed 30% of clicks; display toggles beat add-to-cart.
Open collection 3
Product
One prominent Add-to-cart, clear price, calm sold-by-weight note.
Protects: add-to-cart is already the #1 click here — kept, not rebuilt.
Open product 4
Cart & Checkout
Cart & Checkout
One always-enabled Checkout, auto-picked delivery slot, upsells below.
Fixes: no visible Checkout button; a disabled slot picker sat where the CTA belonged.
Open cart 5
Search
Search
Exact and near matches ranked to the top; load-more, no dead-end pages.
Fixes: relevant items buried past page 1; “Next” was the top-clicked control.
Open search 6
Account
Account
One-tap reorder, live order tracking, and a reason to create an account.
Opportunity: logged-in touchpoints convert best, yet had 0 sessions.
Open account 7
Expired link · 404
Expired link · 404
Branded recovery page with a short, cancellable countdown back to the homepage.
Fixes: expired promo links hit a 404 and bounce — now they route home.
Open 404